Overview of Social Media Platforms

We all know that social media is important. There are over 2 Billion people on Facebook alone, 600 Million on Instagram, and the numbers go on. This is an incredible time to be alive if you're a business - you have access to the world, very literally, on your fingertips. And this is all because of social media. 

Here, we intend to give you a brief insight into the types of social media platforms that are out there, and why each one is important and unique.



A simple search on Facebook will tell you that every single popular brand is on there - and not just the giants, but, increasingly, even local businesses. Digital Marketing is the need of the hour, and Facebook is the King of all online platforms. To sell to our generation, which spends more time on the internet than anywhere else, brands need to change their approach. Facebook provides the best possible solution in this scenario. And what's great is, every business - big or small, young or old, B2B or B2C - can benefit greatly if they make optimal use of the various features that Facebook has to offer.

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One of the biggest terms for the past few years has been visual marketing. Most social media sites have made changes to accommodate the increased need for visual content, but absolutely no one does visual content as well as Instagram. Instagram is a means to create high-quality, original content and enables you to produce photos and videos that can be shared to other social media sites or be embedded into your website or blog.



With over 328 million people, affectionately called "tweeple," logging in everyday to micro-blog, Twitter is certainly an effective channel for communication. However, this social networking site is not just for teenagers or celebrities tweeting about their daily activities. The power of Twitter as a marketing tool has been realized by many small business owners, who are using it to help their businesses grow. Considering that it costs very little to market a product on Twitter, small businesses should definitely use this tool for boosting their internet marketing activities.